![]() ![]() ![]() If we can realize when we are being marketed to or take a moment to really think rationally, we can help limit those factors that are clouding our judgment. Ariely explains that it’s difficult to always make rational decisions however, we should be more aware of the factors around us that are shaping our irrational ones. These irrational decisions can unknowingly make us more susceptible to marketing ploys as consumers. From increased cheating when cash is not involved, to feeling pain relief by taking a placebo pill, it is clear that humans are irrational. This book embodies The Informed Consumer perfectly with topics including:Īriely thoroughly details each experiment’s controls and findings followed by an explanation of the motive and morals behind the results. Although the book was published over 10 years ago, the information provided is still quite relevant in today’s world. The contents include many experiments conducted by Ariely and other researchers/professors that aim to discover why we make certain choices. Inspired by a tragic accident and painful recovery that Ariely suffered, the book delves into behavioral economics and specifically decision making. Title: Predictably Irrational Author: Dan Ariely Published: 2008 Genre: Behavioral Economics/Decision Makingĭan Ariely’s Predictably Irrational is a surprising and informative look into the irrational decisions we make every day and why we make them. ![]()
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